People usually remember how you finish your thoughts because your final words summarize what it all meant. With email correspondence, your email signature is your closing statement. It helps your addressee learn essential information about you. Making your email sign outstandingly unique is undoubtedly necessary if you want to write expert emails.
You must have seen several samples and wondered if you could make one for yourself, especially those that pop up with a great profile picture. You might think that making one is no less than rocket science, but it’s not. All you need is to pick and use a free and professional email signature from the market and generate one for yourself.
What is an email signature?
Everything and anything that goes after your email body. By default, it is a closing phrase (like ‘Best regards’) accompanied by the sender’s name. You can also upload images and implement graphical and text content to the email footer. The description of an email signature has evolved in recent years to a digital call card.
It usually contains the necessary contact information of the sender, photo or logo, and linked social media accounts and their icons. Moreover, you can add a call-to-action (CTA) or a signature-wide promotional banner as well.
Why is an email signature important?
Having an email signature is like handing a person a business card every time you send an email. You want it to look professional and show your company’s personality. You wouldn’t just hand a prospective client a scrap of blank paper with your contact information scrawled on it, would you? No way! Email signatures can be an extremely valuable tool and very simple to implement.
How do I create a free Signature in Gmail?
Select “settings” and go into Gmail’s “Setups”. Remove e-mails from your database. Typ the text that you need or paste your signature with one of the free generators.
How do I create a personal email signature?
Your personal email signature must include your first name and optional initial. No nicknames. Email addresses are essential to your email address being professional.
Free email signature generator – What is it?
As you can make out from the name itself, an email signature generator is a tool, and lots of email signature templates are available that helps you build and customize email signatures. You can then upload it to your email service provider and save it as your default signature.
There are several new email signature generators available on websites that are free, you can use them for your business also. Plus, some tools help build customize templates, including graphics, clickable links, photos, and much more.
Leverage
The Power of
Email Signature
How do email signatures benefit?
On average, office goers send about 40 emails per day. If your company has ten employees, there are 400 emails they send daily, and 8400 monthly. If used smartly, these can turn into 8400 branding opportunities. Hence, an email signature section that is automatically added to your colleagues’ emails pays off a lot.
Furthermore, an email signature can help your email stand out and warrant an immediate response with the contact information added. You can use it for advertising your website. Just make sure it looks attractive enough and adequately complements the email body.
Here is a list of benefits of the email signature,
- Increased brand awareness
- The professional look of your emails
- Quick access to your contact details
- Marketing personalization
- Website traffic generation
- Social proof
- A robust promotion tool
- Higher response rate
- Better targeting
- Cost-effectiveness
Benefits of having an email signature
On average, office goers send about 40 emails per day. If your company has ten employees, there are 400 emails they send daily, and 8400 monthly. If used smartly, these can turn into 8400 branding opportunities. Hence, an email signature that is automatically added to your colleagues’ emails pays off a lot.
Furthermore, a signature can help your email stand out and warrant an immediate response with the contact information added. You can use it for advertising your website, offering social media profile subscriptions, or even promote upcoming events. Just make sure it looks attractive enough and adequately complements the email body.
1. Increased brand awareness
Having an email signature in corporate emails makes your brand more recognizable among your clients and potential partners. The signature should have all the necessary brand identity elements, such as the company name and logo, corporate fonts, and company colors. This way, when a recipient scrolls to the bottom of an email, they will see a style characteristic to your company. After all, consistency drives recognition, which in turn facilitates awareness.
2. The professional look of your emails
Your email signature is almost like your business card. Instead of chasing prospective customers offline with a paper card, you share all the necessary information with them online. A business signature also signals that you aren’t alone, but acting on behalf of your company makes you more credible in the business world.
To give your email a professional look, add an HTML email signature that:
- declares your status within the company
- incorporates the company name
- outlines your corporate contact info
- has a link to useful content, etc.
- has a legal disclaimer (required in many countries)
3. Marketing personalization
Some might argue that business signatures make emails look too formal. But they also open a lot of opportunities for customization, so you can use your corporate logo to offer more meaningful communication.
First of all, customize your closing. Use something offbeat instead of the same mundane “Best regards,” or “Have a delightful week.” Secondly, use different contact details with different contacts. Giving prospects a chance to connect with you on social media could be a gesture of trust. Moreover, you can incorporate a personalized link at the bottom of your email signature — an article your reader could find useful or a link to a trial version of your product.
4. Quick access to your contact details
Your email signature helps people access your contact information at any time. So, list all the main contact details at the end of your email. It can be your cell number along with an alternative email address for a quick reach. Or else, it can be your work address, used for invoicing or sending thank-you cards.
In your email signature, remember that social media icons are a must. Include your LinkedIn profile for contacts to connect with you professionally. If you are using Twitter or any such social network professionally (or maybe even striving to gain more followers for your channel), link it to it.
5. Social proof
The business correspondence comes in handy if you want to increase your contacts’ trust in your brand. Place a happy customer’s testimonial inside of a banner when sending out emails. Add some social stats to improve your credibility, like the number of followers on your channels.
Use social media icons for any recipient who wants to see who is publicly engaging with your business. With icons, they can simply click on the respective symbol and get their conviction in a blink of an eye.
6. A robust promotion tool
A promotional banner in your email signature can drive publicity to the company, its products, and its activities. Your established business relationships will surely click on your promotional link or share it with their contacts. As a result, you can be looking at growing sales rates.
Here’s what your business can promote via email signatures of its employees:
- Products and services
- Offers and various deals
- Webinars
- Company events
- Content: articles, case studies, videos, podcasts, etc.
- Surveys
- Newsletter
7. Traffic generation
When employees add a signature to email messages, make sure they include the official website URL. Some people might click on the link, even if they weren’t your users before, and your website gets more visits. Although the purpose of email correspondence is not driving sales, including a link in your signature might create some.
Apart from linking to the company’s homepage, try and sample out different links. You can even steer people to your landing pages, the contact us page, the About Us page, or even the company’s blog.
8. Higher response rate
Email signatures increase the response rate, sometimes by quite a lot. Your signature can tell your recipient a story about you, so it adds more personality to your email and builds trust. Secondly, the signature informs the receiver who you are, what your profession is, what company you work for, and how to contact you. All this adds to your credibility.
If you want people to respond to your corporate emails, make sure every employee has a business signature.
9. Better targeting
Email signatures can be customized according to audiences and target groups. For instance, you can include a case study link for a potential business partner or an attractive deal in an email to a potential customer. You can even create a few varied signatures and use them, depending on the circumstances.
And just imagine the wonders that a personalized email signature can do! Instead of using a regulated sign-off, you can tailor the existing one for individuals. Of course, not every contact of yours needs it, but it won’t hurt adding a distinct item to your email signature that a particular person would appreciate.
10. Cost-effectiveness
Maintaining specific marketing channels and employing third-party sales tools can be quite expensive. At the same time, you can use email signatures for various marketing and sales purposes that cost your company next to nothing.
How do I create a free new email signature?
Click on the Message tab and sign up for the message section. Create a new email signature using the New button. Copy and paste the copy in the edit signature section (Ctrl + V). You’ll see this button in your browser in the edit section.
Click on the “Signatures” tab on the pop-up window At the bottom of the middle column, click on “+” and give your new signature a unique name Paste your newly generated signature in the right-hand section Uncheck the box that says “Always match my default message font” to ensure the signature appears correctly.
How to Create a Professional Email Signature?
Follow these steps to add or change your signature in Gmail:
- In your Gmail, click the gear icon at the top right and choose “Settings”
- Scroll down to the “Signature” field.
- Delete the existing email signature.
- Type the text you want or paste your signature from a generator like the HoneyBook free email signature generator.
- The HoneyBook email signature generator will automatically link to any social accounts or websites you’ve included.
- Click ‘Save Changes’ at the bottom of your Gmail settings page.
How should I pick an email signature design?
It all depends on the purpose of your signature. Before designing a signature, ask yourself, why do you want it? Your signature doesn’t need to be flashy to be effective. In fact, a simple personalized signature is best.
Email Signature Best Practices
There are four very distinct ways to make your own email signature:
- Text format
- Design it as a Microsoft Word table or as a Canva image, using Photoshop, etc.
- Code it with HTML and CSS
- Use an online free email signature generator
Making your email signature in editing software and uploading it as a whole image might cause the email to be flagged as spam. Furthermore, you won’t know how it will display in all the email clients; on Windows, Linux, or Mac.
Going the extra step to give your users a personalized experience is paramount to your company’s success. However, being a salesperson isn’t only about advertising a product/service and hoping that consumers see it. It’s more about attracting the right people and making the purchasing journey memorable.
Hence, we are here to help you with some of the email signature best practices that you can adopt in your day-to-day functions to get more out of your email signatures. You can also have a look at email signature tips.
Boost your personal brand with an intuitive email signature Generators
Personal branding or logo has gained huge popularity over the last few years. Even if not looking for a new job, people strive to achieve the most recognition they can online. LinkedIn has become the best business platform mainly because it allows showing one’s skills and accomplishments, as well as sharing knowledge.
In this regard, email marketing lacks the opportunity to build brand awareness. Especially if it is related to one person.
How can you make it better? A professional signature generator is an answer.
5 Reasons for using a free email signature generator
In this day and age, mobile phones are becoming smarter with every passing moment. Global tech giants like Apple, Samsung, and their Chinese counterparts are developing new gadgets and implementing advanced email signature features pretty fast. More than 50% of all email exchanges are opened via smartphones, which is why people use their mobile devices more often for business purposes website.
- Saves Valuable Time.
- Helps drive conversions and generate more leads.
- You can get trendy, relevant email signatures in a jiffy.
- Helps Company News Travel Faster.
- Mobile-Friendly Solution.
Conclusion
To be honest, using email signatures is an underrated practice since not all businesses use it. However, it is highly recommended you see this marketing tactic and take advantage by including it in your emails. I believe the above tips will do the trick for you! Get your free email signature here!