How to Send Cold Emails: Tips and Tricks
Learning to write effective cold emails that work is difficult, and not all cold email advice is up-to-date and designed to help you succeed.
Getting results from cold emails is more difficult than we think given that the average office worker receives over 120 emails per day and that 59% of email recipients consider the sales emails they receive to be “irrelevant.”
Your cold email won’t be able to persuade even hot leads if it can’t engage your cold leads and provide enough perceived value for them to take action, even if it has a list of qualified leads and a value-packed offer.
However, what is the single worst error you can make that virtually assures you will be disregarded?
Emails that overly speak of yourself and your offerings and ignore the lead’s needs.
These emails are not only painfully dull, but they are also utterly irrelevant and can be seen from a glance in the prospect’s inbox. Even worse, they are wholly egotistical, which renders them useless at generating leads.
This blog post contains all the answers to your cold email questions.
What is a cold email?
Any email sent to a potential client who is not already acquainted with you is referred to as a “cold email.”
Here’s a straightforward way to consider it:
A cold email is where you send a stranger an email that you found through a publicly accessible email address
It’s a cold email when you email an influencer you’ve never met and request their opinion on an article.
Successful cold emails ought to contain:
- Your full name
- A well-crafted subject line
- Your contact information, including your job title, phone number, website, and social media accounts.
- Personalized information for the recipient.
- The company name (if applicable)
- A specific demand in response to the customer pain point
- A call to action.
In addition, effective cold emails are typically sent between small businesses or from an individual to a public figure, like a sales representative, sales manager, journalist, influencer, or editor.
They also occasionally serve non-commercial purposes.
A one-on-one, private conversation is what a cold email is.
It’s similar to a cold call but less bothersome and intrusive.
A cold email is similar to sending an email to a business acquaintance, with the exception that the recipient may not even know you at all.
You would use persuasive cold emails to start a conversation with a potential client, ask an influencer for feedback, or ask editors for guest posting guidelines.
Are cold emails considered spam?
No. Cold emails are not spammed when it is done correctly. Cold emails are relevant, personalized, and targeted. They originate from a trustworthy source and serve a legitimate business purpose.
What distinguishes spam from cold email?
Spam and cold email are complete opposites, the only thing they have in common is the unsolicited nature of these emails.
Spam
Uses a false identity
No contact details are provided.
It’s not personalized (the same email is sent to several people)
is typically aimed at making a direct purchase rather than initiating a conversation.
has a business objective.
almost immediately is filtered out by a spam filter
A one-to-many email is an illustration of spam.
For instance, my friend recently received the following email:
Can you see all the tell-tale signs of getting into a spam folder?
- Poor subject line
- Too self-centered
- No value proposition
Here’s why sending cold emails has such a bad reputation: because the majority of cold emails are awful and come across as spam.
When you read them, you can usually be counted on to click the delete or, worse, the spam button. They have the impression that the other person only wants to take up your time, sell you something, or take advantage of you for their own gain rather than yours.
Unsolicited Commercial Email vs. Cold Email
It’s critical to realize:
The spam filters refer to spam as “unsolicited commercial email” (UCE).
And UCE can include anything from a newsletter from a brand-new company to sales emails (like the one in the example above).
In order to avoid breaking the law, you should be aware of this…
If an opt-in form was used and the email met the above criteria for spam, it can be categorized as UCE, or unsolicited email.
Cold email is also unsolicited technically.
But if sales emails have a personalized and value-driven subject line and the information is appropriate, it is likely that the spam filter won’t classify it as UCE or spam.
Emails must abide by spam laws if they are primarily commercial or the recipient believes they are.
A well-written cold email may lean commercial, but it also provides a lot of value.
Remember that the majority of businesses and individuals use identity monitoring and cybersecurity software (such as Aura, Norton, Malwarebytes, and many other options) to guard against email, WiFi, and identity fraud. Anyone can quickly and easily mark any unsolicited emails as “spam”; in many cases, the software already does this.
You’ll be added to a blacklist and have a TON more issues trying to deliver your emails once the software flags your email as spam (or someone marks it manually).
What exactly makes a good cold email, anyway?
A good cold email is one that feels like it was written just for you because it is so personalized and pertinent. It is concise, has a tone of deference or humility, and is clear in what it is asking. Mention any shared acquaintances, coworkers, or points of contact. Cold contact is the best type of social proof.
Because it frequently feels like spam, is impersonal, irrelevant, intrusive, or is outright manipulative, cold email has a bad reputation. Sending an outdated template that feels “salesy,” spammy, and begs to be ignored is what 95% of salespeople do.
Let’s examine 10 cold emailing tips that will help you in avoiding our power-packed cold email masterclass and learn to write message-centric email copies. Cold emails that actually prompt recipients to respond and take action include:
Tips and tricks for nailing your cold email campaign
It’s time to start using the 10-step cold emailing process.
Your cold email campaign will stand out from the email clutter and produce the desired results if all ten of the areas listed below are in place.
If you take the following actions, your cold emails will:
will reach specific recipients at the appropriate time.
The messages will arrive in the recipients’ inboxes and tempt them to open.
The prospects will be interested and engaged by the emails’ personalized, pertinent bodies, and the calls to action will persuade them to respond.
If they don’t respond right away, deliberate follow-ups will keep pressuring them until they do.
The 10 steps to effective cold emailing are listed below.
Cold email tip 1 – Never forget personalization
Personalizing your cold email outreach must be your top priority if you want to stand out to your target audience.
Generic phrases and sales messages, such as “favored customer” or “I’m such a big fan of your work,” rob your cold email of personality.
Specify your purpose for contacting them in particular.
Describe what makes them a unique or “favored” customer.
If you say that you admire their work or that they are special, back it up with solid proof. Writing your first cold email campaign should never be a generic process.
You need to do more than just put a name in the subject line and stop if you want to write cold emails that create a personal connection.
8 Ways to personalize your cold emailing strategies
1. Describe how you discovered each prospect
Want to know how to write a strong introduction sentence quickly for a personalized cold email?
You should mention how you discovered your lead when writing cold emails.
It’s straightforward, but it demonstrates that you didn’t simply add them to your outreach campaigns after scraping their email from a sizable email database.
Example:
“I read your post on Sloovi’s blog about how to generate leads in the B2B market.”
“I learned that you will be giving a speech at B2B Connect this November.”
2. Describe the technologies they employ
Knowing the technologies your recipient uses to run their business is an excellent way to find qualified prospects as well as a strong icebreaker because it demonstrates that you have done extensive research on them before cold emailing them.
You can see any technology a business is utilizing on its website with the help of tools like BuiltWith.
For instance, “I wanted to get your opinion on this since you use All Time Design to create stunning designs for your media.”
I noticed you use Tapfilliate for your referral program; have you gained any insightful information from it?
3. Research their hiring strategies
Mentioning the positions they are currently hiring for can be helpful if you’re trying to strike up a conversation with a fast-growing company, especially if you can solve their problem.
How is the search for your content writer going, for instance?
If you’re interested, I can share a few pieces of advice that I learned while building our team.
“I noticed you were hiring three new email marketing experts.
Do you have any local hiring for those?”
4. Discuss their objectives and duties
You can use this to explain how you can help make their work simpler, less stressful, or more impactful if you can bring up a specific objective or responsibility that your prospect has mentioned on their LinkedIn profile.
For instance:
“I found out that you oversee content writing at Sloovi. Did you test this tactic? If not, I’d be happy to share my knowledge.”
“I noticed that you oversee marketing at Shirp.” Are you the best person to contact regarding your video marketing plan?”
5. Reference your most valuable case studies
You can use attributes to ensure that each prospect receives the most pertinent case study if you include them in your cold emails, which is always a good idea.
You could bring up a comparable business if your prospect owns a SaaS company that sells marketing software.
“I produce weekly videos for blogs for businesses like Sloovi.”
“I help businesses like Sloovi find customers by running Facebook ads.”
Cold email tip 2 – Use compelling subject lines
More than 50% of email recipients decide whether to open an email or not after looking at the subject line.
Effective cold emails are built on strong subject lines.
They are your first and, occasionally, last opportunity to make a good first impression.
No matter how well-written the rest of your email copy is, it won’t matter if your subject line can’t “win the click.”
Your message won’t get through to your potential customer, which eliminates any chance of a sale.
While you want your subject line to stand out, you also want to be careful not to come across as “spammy” since 69% of recipients will mark your email as spam based solely on the subject line.
Keep in mind these fundamentals, which have been supported by research, when crafting email subject lines:
1. Arouse the imagination and pique curiosity
Our brains are wired to become curious and more likely to remember things when a task, item, or interaction feels lacking.
Subject lines that pique curiosity and the reader’s imagination are effective for this reason.
The sales rep could have used a standard subject line like “Better customer experience” in what Kyle Racki called “the best cold email he received,” but he chose not to.
Kyle was intrigued by the ambiguous but catchy subject line of “Magic Goggles,” which he used.
Read the email below;
2. Keep your subject lines brief
Shorter cold email subject lines typically perform better.
AWeber discovered that 82% of experts send subject lines of 60 characters or less after analyzing more than 1000 cold email subject lines.
Another benefit of shorter cold email subject lines is that the text in your email subject line won’t appear incomplete on mobile devices, which now account for at least 50% of email opens.
3. Add a name or personalize with the information at hand
According to Yesmail’s analysis of 7 billion emails, emails with personalized subject lines had a 58 percent higher click-to-open rate and a unique click-rate that was twice as high.
Even if you don’t know your lead’s name, you can still personalize by using a name they are likely to recognize.
For instance, “I heard about you from x person” or “I know you through x organization.”
4. Avoid spammy words
Some words are marked as spam because they are closely related to spam-related activities. Cold emails heavy with these words are immediately sent to the spam folders. To ensure you don’t use any of the most popular spam words, optimize your email subject line.
Similar to this, using some special characters, like “$,” may cause your message to end up in the spam folder. Recently, we discussed a situation in which a marketing term ended up setting off spam filters.
Spam words trigger the spam filter, but incorrect grammar and spelling raise suspicion in people’s eyes. Such cold emails might be automatically marked as spam by some clients.
Don’t write the email subject line in caps to make it stand out for the same reason. You will turn off potential customers rather than catch their attention. Additionally, try to avoid overusing question marks or exclamation points. One emoji will do just fine to get the desired result.
At all costs, make an effort to avoid being added to the spam folder.
Cold email tip 3 – Keep your email body short
More often than not, content in the email body is scanned than read word for word. They seek information that is easily assimilated.
They only pause or slow down to concentrate on and take in information that is pertinent to them.
Because of this, greeting your prospect with a large wall of text will instantly turn them away.
When writing your cold email body, avoid scaring leads away by using concise sentences and paragraphs.
Your writing will flow more quickly, be simpler to understand and be surrounded by warm white space, all of which have been shown to enhance comprehension.
Aim for one main idea per sentence and one main point per paragraph as a general rule. This article provides you with 15 templates for creating your next cold email if you need more direction.
Cold email tip 4 – Incorporate images and GIFs
Consider yourself perusing a car showroom for a new car. After a short while, Jack and Adam, two different salespeople, come up to you.
Jack is abrasive. He has a poker face and doesn’t inquire as to what you are looking for.
Adam, on the other hand, comes over and smiles as he inquires about your well-being. He quizzes you on the car you’re interested in and offers his frank advice regarding what you ought to buy.
Adam is the person you are most likely to believe in and pay attention to. Just because he was more endearing, understandable, and human.
You want to be like Adam when you write your cold email. Because most of our decisions are greatly influenced by emotion, regardless of how logical we think we are.
If we don’t like someone, we’re less likely to buy from them. And we’re more likely to make purchases from businesses that appeal to our emotions.
It can be challenging to convey personality in a cold email to a stranger. There is no body language, intonation, or facial expression to indicate the emotion behind the words in your email.
Emojis, pictures, and gifs are helpful tools to add emotion to this “expressive gap.” They can warm up cold emails by giving digital words life when used properly.
Take, for instance, the conclusion of a cold email you just sent:
“I’m looking forward to working with you,”
Does it seem reassuring and likeable?
Sure. But why stop there when an emotive gif can make the point even stronger?
Cold email tip 5 – Call To Action (CTA)
The large button at the bottom of the page will entice readers to explore further after they have read your email and have a better understanding of who you are and what you offer. They are boosting your traffic and beginning a positive relationship with you, the merchant, by clicking the button.
Email campaign calls to action measure a customer’s level of faith in your business. They’ll be interested in learning more if they like what they’ve seen so far. They’ll click the CTA button once you’ve persuaded them that you’re worth their time and attention.
The three components of compelling call-to-action buttons
A CTA button should have three key components that all work together to effectively convert readers.
A call to action in an email can be significantly impacted by copy, design, and placement.
1. Copy
The information and persuasion provided by the words (or copy) on your CTA button are what will persuade the reader to convert. Each of the following should be covered in your copy in order to persuade the reader to take action.
According to research, humans have an innate fear of the unknown. It is a good idea to include copy on your CTA button that explains precisely what will happen when the reader clicks on it because we prefer as little ambiguity as possible in our daily lives.
People value their time, so you need to make a promise that will persuade them to click through from your email and accept your offer.
The promotion for our most recent article on creating email copy that sells is a good illustration of this. By emphasizing the advantages of reading the post, we compel people to click through rather than using generic button copy like “Read more.”
- Friction words should be avoided.
Words that imply your reader must do something they may not want to do are known as friction words.
Common terms for friction include:
- Download Now
- Add To Cart
- Order Now
- Submit
Nobody wants to download or make a purchase. They merely desire the advantages of purchasing or downloading the product.
2. Design
In addition to the copy, the design of your button is another crucial factor you should consider, and it should be created with these ideas in mind.
Elements of good CTA design
- Make a splash on the page
To ensure that they are noticed, your buttons must, first and foremost, stand out from the rest of your content.
Choosing a button color that contrasts the other colors used in your email campaign is one of the best ways to achieve this.
Consider this email from Freshbooks as an illustration. The main call to action in the email is represented by a vivid green button, which stands out against the campaign’s overall color scheme of mostly blue and grey.
FreshBooks
In the world of usability design, there is an old proverb that goes, “Familiarity breeds usability.” People have an innate understanding of how to use things when they are familiar with them.
Since they have been using the internet for years, people have become accustomed to clicking buttons in order to advance to the next step.
Because buttons that don’t look like buttons tend to get clicked less, be cautious when designing them.
Testing has shown that it might not be a good idea, despite the temptation to make your CTA button enormous to ensure that it gets noticed and clicked.
When ContentVerve experimented with enlarging their client’s primary CTA button, they discovered that it actually reduced conversions by about 10%. The larger CTA button, according to their theory, diverted the reader’s focus from the copy and images and brought them to the conversion point before the reader was persuaded of the benefit of converting.
3. Location
Email marketers have been debating where to place the call-to-action button for a very long time. A call to action in an email, in the opinion of many, must be above the fold.
This can be a challenging general rule to adhere to because email is read on such a wide variety of devices and screens.
Positioning the CTA toward the top can increase conversions if the product or offer you are presenting in your email campaign is simple to understand and the reader would feel little hesitation about accepting your offer.
Readers don’t have to read lengthy paragraphs that try to persuade them to do something they are already persuaded to do because the CTA is prominently displayed near the top of the content, making it simple for them to locate and click the button.
However, positioning the CTA button high in your cold outreach will probably result in fewer conversions if the product or offer is more challenging to understand and the reader may feel hesitant to accept your offer.
This is because they will see it before they are sufficiently persuaded that they should be taking the conversion action.
Cold email trick 6 – Ready your email and domain for cold emails
Setting up a unique domain and mailbox that you’ll use only for cold outreach is the first thing you should do when getting ready to start sending out cold emails. This is a crucial step, primarily for the security of your domain, but it also enables you to manage prospect responses more successfully because they won’t get mixed up with other business emails you receive.
Here is a quick tutorial on how to properly set up a separate domain and mailbox for cold outreach without further ado.
Step 1 – Buy a new domain
Choose a different domain registrar, such as Namecheap, Google Domains, GoDaddy, etc., or purchase a new domain from your existing domain provider.
It is entirely up to you and has no bearing on the cold email outreach process.
The name of your new domain is what counts, though.
Pick a name that is similar to the one on your company’s domain.
In this way, when you contact your prospects, they won’t be perplexed.
Choose a different domain extension, for instance.
Use coldem.co or coldem.io for cold email campaigns if coldem.com is your primary domain name.
Step 2 – Point your domain to your email hosting server
After purchasing a domain, you must direct it to your preferred email server. If your domain and hosting are from the same company, you can typically connect them in the dashboard with a few clicks.
Follow the steps below if your domain is from a different provider than your hosting, such as if your domain was registered with GoDaddy but your hosting server is with HostGator:
- Copy the nameservers from the hosting control panel.
- Go to the DNS settings for your new domain after logging into the dashboard of your domain provider.
- Click save after pasting the nameservers under the custom nameservers.
Step 3 – Set up your SPF and DKIM records
Two security measures, SPF and DKIM, stop con artists from sending forged emails on your behalf. You will be one step closer to ensuring that emails sent from your domain are successfully delivered to customers’ inboxes and that your domain is secure by setting up these two records in the DNS of your domain.
Here’s how to set up SPF for the most common domain hosts:
Here’s how to set DKIM for some popular hosts:
Step 4 – Warm-up
Returning to your domain’s reputation now.
Every newly created domain by default has a neutral reputation.
It means the spam filter will be on the lookout for it and might become concerned if you suddenly send a lot of emails. Those emails may never reach the recipient’s primary inbox.
Before you start sending emails on a large scale, your domain must first establish a solid reputation.
You must go through the domain warmup process in order for that to occur.
The idea is to send a small number of emails per day from your outbound mailbox to recipients you know will reply to you, such as members of your family, close friends, or coworkers.
Remember that you must warm up each mailbox individually if you have more than one on this domain.
I advise you to start out sending 5–10 emails per day and gradually increase that number. It should take about three months to fully warm up. You can take care of a few things in the interim, like creating a prospect database and writing email copy.
Cold email trick 7 – Choose the right software
Email marketing, as we all know, isn’t just about sending people random promotional emails and hoping they’ll convert into customers overnight. It’s about using targeted content to deliver your message while communicating with people in a humanized way.
Having said that, managing your lists and sending emails using an Excel spreadsheet and Outlook is no longer sufficient. You need something that is much more effective in the modern era.
Here are the top cold email software tools you can choose from
SendinBlue works especially well for e-commerce companies.
The platform provides easy-to-use tools for creating emails as well as lots of backend potential for programmers looking to enhance the functionality of your email campaigns.
SendinBlue’s ability to synchronize contact lists from most major platforms is one of its most helpful features, making it simple to manage your content if you have a large target audience.
With about seven million users worldwide, MailChimp is one of the easiest email marketing platforms available today. This tool is perfect for small to medium-sized businesses managing weekly or monthly newsletters along with regular campaigns that strongly emphasize social media.
MailChimp integrates with analytics software like Salesforce, WordPress, and GA. Along with Hootsuite, Facebook, Twitter, Pinterest, and Instagram, the platforms operate without a hitch.
The platform makes it simple to add designs, easily customize emails, and automate template creation.
Although efficient and attractive across all platforms, MailChimp is somewhat constrained if you’re looking for a tool that permits a little more backend development. A recent benchmark report from MailChimp reveals that the average open rate for all the major industries is around 22%.
GetResponse is a scalable email marketing tool with a great ROI because your price plan is based on the size of your business and the number of contacts you have at the time of signup.
With 500 pre-designed templates, user-friendly editing software, and simple list-building tools, even those with little technical experience can create fully integrated, interactive campaigns. GetResponse has been praised for its 24/7 customer report and tutorial user seminars.
It also boasts some of the best Salesforce integration software available. GetResponse enables you to export files in a variety of formats and offers built-in statistics like best-performing emails and cart abandonment rate if you’re building campaigns using assets from some sources.
Building content-rich email campaigns quickly and accurately is possible with the ActiveCampaign drag-and-drop interface.
The platform offers a wide variety of complex market and sales automation features along with a sizable collection of no-cost stock photos, image hosting, and real-time analytics so you can keep tabs on campaign performance as it develops.
Its A/B testing tool is one of the main selling points for bigger or busier businesses. The functionality is simple to set up, and when combined with real-time analytics, it can be very successful in optimizing campaigns to provide the highest ROI.
It can be challenging to select the best email marketing tool for your needs, but you’ll be sure to choose wisely if you give it some thought and take the time to understand your options, ask the right questions and have measurable goals in place.
Cold email trick 8 – Use an appealing email signarure
What do you primarily concentrate on when you sit down to draft a sales cold email?
The good subject line is eye-catching. Check.
The cold email body is relevant. Check.
Your Call to Action is convincing. Check.
And you send that cold email on its way to (hopefully) charm your prospect right off the bat.
But when did you last stop to examine your cold email signature more closely?
After all, it takes up anywhere between 5% and 20% of the total space in your email. Is there a way to organize your cold email signature to maximize your return on investment?
If the entire email was focused on the offer, the prospect’s issues, and how you can assist them, the signature gives you a quick opportunity to introduce yourself.
Show them your human side and the values you uphold.
When creating a signature for your cold email campaign, keep these things in mind.
You should respond to these inquiries in your email signature;
- Who am I?
- What do I do?
- Why do I matter?
Who am I?
The fundamental format of what should be in an email signature can be found at the base of the pyramid.
the standard information, including your name, title, company website, postal address, and LinkedIn link.
This gives the reader or potential customer a basic understanding of who you are, what you do, where your business is located, etc.
However, you can add a few extra details to make your email signature stand out.
Include a Photograph
The email signature in the cold email is a representation of you.
It also emphasizes that a person is behind this email when you attach a photo.
According to MIT researchers, humans have a remarkable capacity for long-term memory, particularly when it comes to images of people.
In this sense, including an image in your email signature and cold email helps to make them memorable while also introducing you to the prospect.
Include a designation
If you don’t include your title, how will the reader know who they are dealing with? A good way to explain to your prospect what you do for this business is to include your position.
When you are contacting a prospect, adding your title or designation can be especially helpful.
It always helps to demonstrate that you are “one of them” and understand them when one CEO reaches out to another CEO or one developer reaches out to another developer.
Include your phone number
To make it easier for the reader or potential client to contact you, an email signature is frequently used in cold emails.
A phone number is the best and fastest way to get in touch with someone.
Including your phone number will make it easier for them to get in touch with you in an emergency.
DON’T mention your Email Address
All the recipient needs to do to send you an email is click the reply button.
It should go without saying that you don’t need to include your email address at all.
Include your Physical address [IMPORTANT]
The inclusion of a physical address is crucial for CAN-SPAM act compliance.
Why am I important?
You can’t just give your prospect the bare minimum of factual links if you want to connect with them. Take it a step further and demonstrate your significance. Why are you doing what you know to be doing? Furthermore, you hold similar values. Additionally, you are a trustworthy individual.
Give your top social media link
The safest and best option is to include your LinkedIn profile in your email signature because this is a cold email sent to professionals. because LinkedIn is the biggest professional social network.
But what if you use Twitter frequently and have a sizable fan base?
You can then include a link to your Twitter profile to showcase your best attributes. A designer can share their Behance or Wix link, for example. You can also include your GitHub link if you’re a developer.
The opportunity to get to know you better is provided by adding your best social media profiles. It also helps you present your best self and increases your credibility.
Add a Phrase or a Tagline
A quote is a simple way to demonstrate your principles, ethics, and integrity while giving the reader a reason to keep you in mind. Create your own original quote, change a well-known quote to fit your beliefs and profession, or try something amusing or quirky. In either case, this quote ought to reflect your personality and your principles.
Add a noteworthy personal detail
Here is the place to brag about your big achievements.
Have you written a book that has appeared on the best sellers list on Amazon? State it.
Worked with more than 500 brands? State it.
Have a piece published in Forbes magazine? State it.
It’s always advantageous to include accomplishments in your email signature. It aids in establishing credibility and trust with your readers.
What am I asking of you?
The uppermost part of the pyramid scheme, or, for you archaeology nerds out there, the pyramidion, explains how to slyly add a call to action to the end of the email signature.
Prospects generally dislike when an email ends with them having nowhere to go. It would be a grave error to leave out a cold email CTA that would direct your prospect out after all the time and effort you put into creating a respectable signature. By including this fictitious CTA at the end of your signature, you can make sure that you don’t leave your prospect in the dark and give them a path forward.
Link to it in your calendar
The prospect can select a time that works for them when you include a link to your calendar at the end of your email signature. Any date can be reserved, and alerts can be set up to remind them later.
Publicize your Content
Including links to your most recent blog posts, ebooks, whitepapers, or videos in your email signatures can help you give your readers and potential customers value. Your thought leadership can be communicated and expressed through blog posts and videos, while ebooks and whitepapers can offer reliable research data on cutting-edge methodologies and techniques that are pertinent to your industry.
Cold email trick 9 – Optimize your preview message
A well-crafted cold email body and your subject line are not the only elements that can entice a potential customer to open your email or move down your sales funnel.
The preview message is another essential component that helps you grab the prospect’s attention.
Before clicking on the message, you can see the preview message, which is the first page of your email as it appears in your inbox. Remember to:
NEVER begin by introducing yourself or your business!
Consider yourself the recipient for a moment. Would you be interested in the name and job of a complete stranger? Most likely not.
Start with a shared characteristic
Mention a conference you both attended, a company that is similar to theirs, or anything else that will help them feel like you are a real person who knows what they are going through.
Nothing grabs the prospect’s attention quicker.
Add some personality to it
Write as a friend, not as a salesperson, to them. One method we like to employ is to compose our email to a friend we are already acquainted with. The content will remain authentic and casual as a result.
Address an issue
Mention a problem that your product can solve to demonstrate that you are aware of and sympathetic to their suffering. This strategy, also known as the “event,” is one of the best for cold mailing. It appeals to the recipient’s mind and heart because you can ease their workload and help them save time and stress.
Make it VERY brief
If your preview message is lengthy, the prospect may never be able to read it in its entirety from a quick glance in his inbox because the preview messages don’t appear anywhere else in the email.
Cold email trick 10 – A/B test your cold email strategies
To perfect cold emailing, some experimentation and learning by doing is necessary. Try out various subject lines or email copy iterations to see what works and what doesn’t. A/B testing is the only effective way to determine this.
I’d like to take this opportunity to introduce you to Woodpecker’s newest feature, A/B tests. Let’s first take a closer look at the aspects of your cold email that you ought to test in order to increase the open and reply rates.
Subject line
You can try a new subject line if the subject line promises to be better than the first.
Your subject lines work as tools to grab your prospect’s attention.
Cold email template
Your cold email templates are another element you can test. If a cold email template has a low open rate, yu can try another cold email template to see if that would make a difference to you cold email strategy. Check out some interesting email templates.
Cold email trick 11 – Send follow-up emails
I discovered that the average reply rate is 9% if you don’t send a follow-up email on your initial email. However, your average reply rate increases to about 13% if you include at least one follow-up message in your email sequence.
The percentages are higher for the most knowledgeable users. In this instance, the average reply rate for people who send just one email without any automated follow-ups is 16%. Users who send at least one follow-up email in a campaign, however, reach 27%.
It provides you with convincing evidence of the significance of follow-up emails in your outreach strategy, even without considering their content and timing.
Three to five follow-ups are the ideal amount.
I’ve learned that the best strategy is to send 3-5 follow-ups.
Top performers typically send just that, and it appears that nothing has changed from this blog post.
Naturally, the most effective of your follow-ups is the first one.
It generates the most replies, even up to 40% more than the initial email.
Worth the effort without a doubt.
Conclusion
Cold emails have a bad reputation because they are typically awful—irrelevant, protracted, rambling, and feeling like spam. Make sure your message is succinct, to the point, respectful, and seems like a simple request to avoid having your cold email classified as spam.
The most powerful executives in the world are frequently glued to their email inboxes, and if your email is compelling enough, communicates a value proposition and addresses the customer’s pain point, they will reply.
Lusha is a free B2B email finder that can quickly locate anyone’s email address if you don’t know where to look for your prospect’s email address.
When you’re ready to test your email messaging, Sloovi makes it simple to do so. You can design stunning signatures for your cold email.
And that is a recipe for a successful cold email.
Following the tips and tricks in this blog post and using an outstanding cold email template will put your overall cold email strategy on its road to success.
Frequently Asked Questions
How do you politely send a cold email?
Research on the prospect first, then write a cold email that addresses their need and speaks more about them instead of your company name. It is worth researching to validate yourself. Take a little time and give the people what they want. Finally, you should use the right cold email template.
Can you use Gmail for cold email?
Gmail allows you to send bulk messages with personalized messages. A quick and simple cold email process can be facilitated through Google Sheets or email.
Does sending cold emails work?
Cold email marketing, if properly done, is an effective method of contacting potential clients.
How can I send cold emails without spamming?
Be sure to confirm the email address of the recipient, personalize your emails and do not share these emails with third parties.
