15 Lead Distribution Software to Help You Close More Leads in Real Time
Lead generation is a critical part of the sales and marketing process that affects the survival of every business. It involves collecting information about individuals or organizations that have shown interest in a particular offering and nurturing them through the sales funnel until they become paying customers
Beyond reaching out to potential clients, sales and marketing teams must create a well-defined lead generation strategy to reach the right audience and convert them into paying customers. This involves developing buyer personas, identifying key channels to reach potential customers, and creating compelling content to engage and nurture leads.
However, even after developing and implementing the right lead generation strategy, there comes a new concern – effective lead management and tracking. A lot of time, after your lead generation strategy starts yielding the desired results and you begin to get plenty of inbound leads coming into your sales pipeline every week, you could miss out on these leads if you don’t track and manage the leads within a reasonable timeframe. This is where lead distribution software comes in.
Additionally, with a wide variety of sales tools readily available for sales teams, it is essential to understand the best lead distribution software, its key features, and pricing. In this blog, we will explore all the 15 best lead distribution software that can help you create a sustainable pipeline of qualified leads that can be converted into paying customers, resulting in increased sales and revenue for the business.
Table of Content
- What is Lead Distribution Software?
- What are the Benefits of Using Lead Distribution Software?
- What is the Lead Distribution Process?
- What Should You Look for in a Lead Distribution System?
- How to Select the Best Lead Distribution Software?
- 15 Lead Distribution Software To Help You Close More Deals
What is Lead Distribution Software?
LeadSquared
Lead distribution software is a type of software that automates the process of distributing leads or inquiries to sales teams, agents, or partners. It is often used by businesses that generate many leads and need to quickly and efficiently distribute them to the appropriate sales representatives.
The software typically receives leads from various sources, such as web forms, landing pages, email campaigns, or phone calls. It automatically routes those leads to the right person or team based on predefined rules or criteria. These rules can be based on various factors such as geography, product interest, lead quality, or sales team availability.
Lead distribution software can help businesses improve their lead response times, increase lead conversion rates, and ensure that leads are followed up on in a timely and organized manner. It can also provide analytics and reporting to help businesses track their lead distribution performance and make data-driven decisions to optimize their sales processes.
What are the Benefits of Using Lead Distribution Software?
Lead distribution software can help businesses streamline their lead management processes and make data-driven decisions to optimize their sales processes. It has a wide range of benefits for businesses and sales teams. These benefits include:
1. Improved Lead Response Times
Lead distribution software can instantly route leads to the appropriate sales representative or team, ensuring that leads are responded to quickly and efficiently.
2. Increased Lead Conversion Rates
Chili Piper
By distributing leads based on predefined criteria and rules, businesses can ensure that the right leads are sent to the right sales representatives, increasing the chances of conversion.
3. Better Lead Management
Lead distribution software can help businesses manage and organize their leads more effectively, ensuring they are not lost or forgotten.
4. Enhanced Sales Efficiency
By automating lead distribution, sales teams can spend more time selling and less time manually managing leads.
5. Real-Time Analytics and Reporting
Lead distribution software can provide real-time data and insights into lead distribution performance, allowing businesses to make data-driven decisions to optimize their sales processes.
6. Scalability
As businesses grow and generate more leads, lead distribution software can scale to accommodate the increased volume of leads, ensuring that leads are still distributed efficiently and effectively.
What is the Lead Distribution Process?
CAKE
The lead distribution process involves several steps that help ensure that leads are distributed efficiently and effectively. The steps may vary depending on the specific lead distribution software being used but generally include the following:
1. Lead Generation
Leads are generated through various marketing channels such as web forms, landing pages, email campaigns, or phone calls.
2. Lead Collection
Leads are collected and stored in a centralized database or CRM system.
3. Lead Qualification
Leads are then evaluated and qualified based on predefined criteria such as demographics, product interest, or level of engagement.
4. Lead Distribution Rules
Rules and criteria are established to determine how you distribute leads to sales representatives or teams. These rules may be based on geography, product interest, or sales team availability.
5. Lead Routing
The lead distribution software automatically routes qualified leads to the appropriate sales representative or team based on the established rules.
6. Lead Follow-up
Sales representatives follow up with the leads they receive to convert them into customers.
7. Lead Tracking and Reporting
The lead distribution software tracks and reports on the performance of the lead distribution process, providing data and insights to help optimize the process and improve lead conversion rates.
By following these steps, businesses can efficiently and effectively distribute leads to the right sales representatives or teams, improving lead response times and increasing the chances of conversion.
What Should You Look for in a Lead Distribution System?
When selecting a lead distribution system, it’s important to consider your specific business needs and ensure that it has the features and capabilities necessary to support your sales process and help you grow your business. Some of these key factors include the following:
1. Customizable Distribution Rules
The lead distribution system should allow you to set up customizable distribution rules based on your business needs. This may include geography, product interest, or sales team availability.
2. Integration with Your CRM
The lead distribution system should integrate seamlessly with your CRM system to ensure that leads are tracked and managed effectively.
3. Real-time Lead Distribution
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The lead distribution system should be able to distribute leads in real-time, ensuring that leads are responded to quickly and efficiently.
4. Analytics and Reporting
The lead distribution system should provide detailed analytics and reporting on lead distribution performance, allowing you to make data-driven decisions to optimize your sales process.
5. Easy-to-use Interface
The lead distribution system should have an easy-to-use interface allowing you to set up and manage your lead distribution rules quickly.
6. Scalability
The lead distribution system should be able to scale as your business grows and your lead volume increases.
7. Security
The lead distribution system should have robust security measures in place to ensure that your leads and customer data are protected.
How to Select the Best Lead Distribution Software?
Chili Piper
When selecting the best lead distribution software for your business, several important factors must be considered to ensure the tool best meets your business needs and supports your sales process. Here are some key steps to follow:
1. Define Your Requirements
Start by defining your specific lead distribution needs and requirements. Consider factors such as the volume and source of leads, the criteria for lead distribution, the integration with your CRM system, and the reporting and analytics capabilities you need.
2. Research Options
Research different lead distribution software options and compare their features, pricing, and customer reviews. Consider options that offer free trials or demos to test the software before committing.
3. Consider Customization
Look for software that customizes lead distribution rules to help you tailor the software to your business needs.
4. Evaluate Integration
Evaluate how well the lead distribution software integrates with your current CRM system or other sales tools. This can help you avoid the need for multiple software solutions that don’t work well together.
5. Check Scalability
Consider whether the lead distribution software can handle your business’s expected growth in lead volume and whether it offers scalability options to support your business as it grows.
6. Assess User-Friendliness
Look for software that has a user-friendly interface and is easy to navigate. This can help ensure your sales team can quickly and easily access and manage leads.
7. Consider Security and Compliance
Evaluate the software’s security measures and compliance with relevant data privacy laws and regulations to protect your customers’ data.
15 Lead Distribution Software To Help You Close More Deals
A wide variety of lead distribution software is available for sales teams to use to assign leads and effectively manage them, which can be overwhelming for sales reps to choose the best option.
We have identified a comprehensive list of our 15 favorite lead distribution platforms with their key features to help the sales reps choose the right lead distribution software. Here are 15 lead distribution software options to consider for your business:
1. Salesforce
Salesforce is a popular customer relationship management (CRM) platform that offers lead distribution software capabilities. Its lead distribution features allow businesses to manage and distribute leads to sales teams in real time based on customized rules and criteria. Its key features include:
- Customizable lead distribution rule: Businesses can set up customized rules based on location, industry, or lead score criteria.
- Rules-based lead routing: Helps to distribute leads in real-time to the appropriate sales team member based on the predefined rules.
- Lead tracking and reporting: provides detailed reporting and analytics on lead distribution, including lead source and conversion rates.
- Integration with other Salesforce features: It integrates with other Salesforce features, such as email marketing and customer service management.
- Mobile access: Allows users to access lead information and manage leads from anywhere using the Salesforce mobile app.
Pricing: The pricing plans range from $25 to $300 per user per month, with different levels of features and functionality.
2. Marketo Engage
Marketo Engage is a marketing automation platform that offers lead distribution software capabilities. Its lead distribution features enable businesses to automate the process of distributing leads to sales teams in real time based on customized rules and criteria. Its key features include:
- Customizable lead distribution rules: businesses can set up customized rules based on location, industry, or lead score criteria.
- Advanced segmentation and scoring: offers advanced segmentation and scoring options to ensure that leads are distributed to the most qualified sales team member.
- Real-time lead routing: Leads are distributed to the appropriate sales team member based on the predefined rules.
- Lead tracking and reporting: It provides detailed reporting and analytics on lead distribution, including lead source and conversion rates.
- Integration with other features: It integrates with other Marketo Engage features, such as email marketing and customer engagement.
- Mobile access: Sales teams can access lead information and manage leads from anywhere
Pricing: The pricing plans range from $895 to $3,195 per month for the standard edition, and custom pricing is available for the enterprise edition.
3. HubSpot
HubSpot is an all-in-one marketing, sales, and service software that offers lead distribution software capabilities. Its lead management and distribution features, easy-to-use automation workflows, and customizable rules allow businesses to automate real-time distributed leads to sales teams based on customized rules and criteria.
Its key features include customizable lead distribution rules, advanced segmentation and scoring, real-time lead routing, lead tracking and reporting, and integration with other HubSpot features such as email marketing and customer service management.
Pricing: The pricing plans range from free for basic features to $4,200 monthly for enterprise-level features. Custom pricing is also available for businesses with specific needs.
4. LeadSquared
LeadSquared is a cloud-based marketing automation software with customer relationship management (CRM)and lead distribution capabilities. The lead distribution software allows businesses to automate the process of distributing leads to sales teams in real-time based on customized rules and criteria.
Some key features of LeadSquared’s lead distribution software include customizable lead distribution rules, advanced segmentation and scoring, real-time lead routing, lead tracking and reporting, and integration with other LeadSquared features. The platform also provides an easy-to-use drag-and-drop interface, which helps businesses quickly set up and manage their lead distribution process.
Pricing: The pricing plans range from $25 to $299 per user per month, with different levels of features and functionality. Custom pricing is also available for businesses with specific needs.
5. ActiveCampaign
ActiveCampaign is a marketing automation and CRM software that offers lead distribution capabilities. Its lead distribution features allow businesses to distribute leads to sales teams in real-time based on customized rules and criteria. The platform also provides an easy-to-use visual automation builder, which helps companies quickly set up and manage their lead distribution process.
Active Campaign’s lead distribution software features include customizable lead distribution rules, advanced segmentation and scoring, real-time lead routing, lead tracking, reporting, integration with other ActiveCampaign features such as email marketing and SMS messaging, and customer engagement.
Pricing: The pricing plans range from $19 to $49 per month for the Lite, Plus, Professional, and Enterprise levels, respectively, with different features and functionality.
6. SalesRabbit
SalesRabbit is a sales enablement and lead management software for door-to-door sales teams. Its lead distribution features allow sales managers to distribute leads to their teams in real-time and track their progress. SalesRabbit also provides an easy-to-use mobile app that helps sales reps access and manages their field leads.
Critical features of SalesRabbit’s lead distribution software include customizable lead distribution rules, territory management, real-time lead routing, lead tracking and reporting, and integration with other SalesRabbit features such as lead generation and sales productivity tools.
SalesRabbit benefits include increased efficiency and productivity, better lead management and tracking, improved communication and collaboration among team members, and higher sales closing rates.
Pricing: The pricing plans range from $25 to $55 per user per month, with different levels of features and functionality.
7. Pipedrive
Pipedrive is a sales CRM software that offers lead management and distribution capabilities. Its lead distribution features allow businesses to distribute leads to sales teams based on customized rules and criteria. The platform also provides an easy-to-use visual sales pipeline, which helps companies quickly set up and manage their lead distribution process.
Pipedrive’s lead distribution software features include customizable lead distribution rules, lead tracking and reporting, real-time lead routing, advanced segmentation and scoring, and integration with other Pipedrive features such as email marketing, sales forecasting, and customer engagement.
Pipedrive helps sales teams to improve efficiency and productivity, ensure better lead management and tracking, increase collaboration among team members, and generate higher sales closing rates.
Pricing: The pricing plans range from $15 to $99 per user per month, with different levels of features and functionality.
8. Velocify
Velocify is a sales acceleration platform with lead management and distribution features for sales teams. Its lead distribution features allow businesses to distribute leads to their sales team in real-time and optimize lead assignment based on customized rules and criteria. It also provides an easy-to-use interface that helps sales teams access and manages their leads quickly.
Velocify’s lead distribution software features include advanced lead routing, customized lead scoring, automated lead distribution, real-time lead tracking and reporting, and integration with other Velocify features such as sales automation, sales dialer, and sales analytics. As a result, Velocify helps sales reps manage their leads better and track them, increase their productivity and efficiency, improve communication and collaboration, and help close more deals.
Pricing: The pricing plans are customized based on business needs. However, the company does not publicly disclose its pricing structure.
9. Zoho CRM
Zoho CRM is a comprehensive cloud-based software offering lead management and distribution capabilities. Its lead distribution features allow businesses to distribute leads to sales teams in real-time and optimize lead assignments based on customized rules and criteria.
Zoho CRM’s platform has an easy-to-use interface that helps sales teams access and manages their leads quickly. Its key features include advanced lead routing, customized lead scoring, real-time lead tracking and reporting, and integration with Zoho CRM features such as email marketing, social media integration, and customer engagement.
Zoho CRM helps sales teams increase collaboration with other teams, tracks and manages leads better, and closes higher leads.
Pricing: The pricing plans range from $12 to $100 per user per month, with different levels of features and functionality.
10. Freshsales
Freshsales is a CRM software that offers lead management and distribution capabilities. Its lead distribution features allow businesses to distribute leads to sales teams and optimize lead assignments based on customized rules and criteria. In addition, its user-friendly interface helps sales teams quickly access and manage their leads.
Freshsales’ lead distribution software features include advanced lead routing, customized lead scoring, automated lead distribution, real-time lead tracking and reporting, and integration with other Freshsales features such as email marketing, sales forecasting, and customer engagement. This CRM tool helps to improve efficiency and productivity, track leads better, and increases sales closing rates.
Pricing: The pricing plans range from $12 to $79 per user per month, with different levels of features and functionality.
11. VanillaSoft
VanillaSoft is a cloud-based sales engagement platform that offers lead management and distribution capabilities. Its lead distribution features allow businesses to distribute leads to sales teams and optimize lead assignments based on customized rules and criteria. In addition, its easy-to-use interface helps sales teams quickly access, capture, validate, and deliver leads.
VanillaSoft’s key features include advanced lead routing, customized lead scoring, automated lead distribution, real-time lead tracking and reporting, and integration with other VanillaSoft features such as sales automation, sales dialer, and sales analytics.
Pricing: The pricing plans range from $100 to $150 per user per month, with different levels of features and functionality.
12. LeanData
LeanData is a cloud-based lead management and distribution software that helps businesses to streamline their lead routing and improve their sales team’s productivity. Its lead distribution features allow companies to distribute leads to sales teams and optimize lead assignments based on customized rules and criteria.
LeanData’s lead distribution software features include advanced lead routing, automated lead distribution, customized lead scoring, real-time lead tracking and reporting, and integration with other LeanData features such as account-based routing and marketing automation. As a result, it helps sales teams boost efficiency and productivity, better lead management and tracking, increased collaboration among team members, and higher sales closing rates.
Pricing: The pricing plans are available upon request and are customized based on the customer’s needs. LeanData offers a free trial for businesses to test the software before committing to a paid plan.
13. SalesLoft
SalesLoft is a cloud-based sales engagement platform that offers lead management and distribution capabilities. Its lead distribution features allow businesses to distribute leads to sales teams and optimize lead assignments based on customized rules and criteria. In addition, its user-friendly interface helps sales teams quickly access, capture, assign, and manage their leads.
Key features of SalesLoft’s lead distribution software include advanced lead routing, customized lead scoring, automated lead distribution, real-time lead tracking and reporting, and integration with other SalesLoft features such as sales automation, sales dialer, and sales analytics. Using this software can help improve sales teams’ collaboration, productivity, and sales closing rates to take your lead business to the next level.
Pricing: The pricing plans range from $75 to $195 per user per month, with different levels of features and functionality. SalesLoft offers a free trial for businesses to test the software before committing to a paid plan.
14. Drift
Drift is a cloud-based conversational marketing platform that offers lead management and distribution capabilities. Its lead distribution features allow businesses to route leads to the right sales reps based on customized rules and criteria.
The key features of Drift’s lead distribution software include intelligent routing, automated lead distribution, customized lead scoring, real-time lead tracking and reporting, and integration with other features such as chatbots, email marketing, and marketing automation. The platform also provides an easy-to-use interface that helps sales teams to capture, assign and manage their leads to increase the sales closing rates.
Pricing: The pricing plans range from $50 to $1,500 per month, with different levels of features and functionality. Custom pricing is also available for businesses with specific needs. In addition, Drift offers a free trial for companies to test the software before committing to a paid plan.
15. LeadsPedia
LeadsPedia is a cloud-based performance marketing platform with lead management and distribution capabilities designed for businesses of all sizes. It gives companies a centralized platform to manage leads and optimize lead distribution to ensure the right leads are delivered to the right sales reps in real-time.
Critical features of LeadsPedia include advanced lead routing, real-time lead tracking and reporting, customized lead scoring, automated lead distribution, and integration with other marketing and sales tools. In addition, the platform’s easy-to-use interface helps sales teams access and manage their leads quickly.
Pricing: LeadsPedia pricing varies based on the required features and the business size. The pricing plans range from $299 to $1,499 per month, with different levels of features and functionality. Custom pricing is also available for businesses with specific needs. In addition, LeadsPedia offers a free trial for companies to test the software before committing to a paid plan.
Bottom Line
Lead distribution software plays a crucial role in streamlining the lead management process and improving the efficiency of sales teams. It helps businesses to optimize lead distribution, ensure leads are delivered to the right sales reps in real time, and track and manage leads effectively.
The key features of lead distribution software include advanced lead routing, real-time lead tracking and reporting, customized lead scoring, and automated lead distribution. With the help of these features, businesses can increase their sales closing rates, improve productivity, and enhance collaboration among team members. The price of lead distribution software varies based on the required features and the business size.
Overall, lead distribution software is a valuable investment for businesses looking to improve their lead management process and increase revenue.
Lead Distribution Software FAQs
1. What is lead distribution software?
Lead distribution software is a tool that automates the distribution of leads among sales reps. It helps businesses to ensure that leads are assigned to the most qualified sales reps in real time, based on predefined rules and criteria.
2. How does lead distribution software work?
Lead distribution software works by automating the lead assignment process. It uses predefined rules and criteria to distribute leads among sales reps based on factors such as lead source, lead type, location, and sales rep availability.
The software also provides real-time tracking and reporting of lead distribution, allowing businesses to monitor and optimize their lead management process.
3. How much does lead distribution software cost?
Lead distribution software costs vary depending on the provider, the features and functionality included, and the business size. Pricing typically ranges from a few hundred dollars to several thousand dollars per month, with some providers offering custom pricing for businesses with specific needs.
4. What are the benefits of using lead distribution software?
The benefits of using lead distribution software include improved efficiency and productivity, better lead management and tracking, increased collaboration among team members, higher sales closing rates, and improved customer satisfaction.
5. What are some key features of lead distribution software?
Some key features in lead distribution software include advanced lead routing, real-time lead tracking and reporting, customized lead scoring, automated lead distribution, integration with other marketing and sales tools, and an easy-to-use interface.
