A lot of processes, activities, strategies, and efforts go into sales than one would naturally expect. In books, you would often read about the sales process as a linear process, where sales reps find leads, nurture them and close the deal. So easy! you would think.
However, the reality is that sales are a lot more complicated and intense than most books present. There are a series of processes, activities, and strategies that are created for each stage of the sales process from lead generation, to nurturing, sales meetings, and sending pitches and demos before eventually closing the deal.
Sadly, all these efforts might not always translate to results as so much depends on the prospects when it comes to closing sales.
More than the excellent content you have created, your industry standard pitch, personalized demo, and excellent customer service among others, the personality of your prospects, their position, and their company’s readiness as well as its relations with other brands will have a big impact on the success of your deal.
Fortunately, some powerful, action-driven closing phrases can help you seal the deal no matter the situation. In this article, we have identified the 25 powerful closing phrases, techniques, and tips to help you increase your sales success.
Table of Contents
- What is Closing the Sale?
- Sales Closing Phrases Tips
- Best Sales Closing Techniques to Adopt
- 25 Sales Closing Phrases to Choose From
What is Closing the Sale?
Closing the sales is the point or stage in the sales process where the prospects and sales reps decide on the best time to purchase the product. It is a make-or-break moment in sales where you know whether all your efforts will amount to something good or not.
Rather than being a transactional event, sales reps must always see closing the sale as a natural ending of the selling process.
So much goes into the sales process to achieve success, sales reps need to be patient and persistent to get the “Yes” from their prospects. A lot of times, prospects will say no before you get a yes from them, sadly, so many sales reps give up before they get that “Yes”.
Naturally, you would think that will all the time and effort you put into the sales process, should bring you results, however, that might not always be the case as prospects can ditch you for a competitor, suspend payment till further notice or take any action that stops sales from happening.
If you must achieve success in your sales process, you have to go through a series of milestones, one of which sales closing phase is one of them. Getting your sales closing statement can make a big difference and help you get the desired results.
What is a sales closing phrase?
A sales closing phrase is the last sentence of your sales email that is written specifically to drive an action from the prospect or get them to close the deal. It must be written in a very conversational tone and include powerful words that can compel your prospects to make a sales decision.
Beyond the closing sentence or question itself, the tone, voice, and language of getting this across to the prospect also have an impact on the decision they make for your sales.
Sales Closing Phrases Tips
Ideally, the sales closing stage should be one of the easiest stages because you have been grooming and constantly communicating with the prospect all this while, so you should be able to deduce when the prospect is most likely to make sales. Check out the guide about sales prospects.
Sadly, things don’t always go as planned majority of which might be due to the prospects. Here are some tips that can help you increase your chances of success in the sales closing stage.
1. Do your research
The success of your sales process largely depends on your prospect. Hence you must devote your time to researching your prospect’s business to gain insights into things that can affect the success of your sales process.
Always conduct your research at every stage of your sales process by speaking with people from different level and department in the company to understand their objectives, and how things works and learn more about internal and external factors that can affect your sales success.
2. Set expectations in the sales process
Consider setting expectations of your prospects early in the sales process. Ask your prospects all the important questions about their financial budget, project timelines, and other factors that can help you propose your business values better to them in your product demos or trials.
By doing this, you will be able to build a better relationship with the prospects and earn their trust needed for your sales success.
3. Tell a story
Storytelling is an integral part of sales success. The sales closing stage is the last stage to impress your prospects and win them to your side.
There’s limited time and your best shot at making a lasting impression on your prospect and getting them to remember you for a long time is by telling them a good, sales-supportive story that can invoke their emotional connection with your brand.
Following reports that people generally don’t use their logic to process stories and make certain decisions, connect with your prospects on a deep emotional level with the following stories:
- Success Stories: Share stories of how other companies benefited from using your product or service with highlights of key results.
- Personal Testimony: If they have certain concerns, share a story with them about how you or your company handled such issues in the past.
4. Focus on the benefits and not the product
You have had a whole time from the lead generation to nurturing stage to promote your product or service to your prospect.
However, during the sales closing stage, focus your time, effort, and resources on showcasing the benefits or value of your products. Be very particular about client testimonials and key results that your other clients have gained from using your product.
Remember that your prospect is not there to listen to what your product is about but how it can help them solve their problem. Find, how to understand the customer pain points.
5. Manage objections properly
Objections are part of business communication. If you as a sales rep want to have a successful relationship with your prospects, you must be able to listen carefully and pay close attention to their objections and concerns about you, your product, and your company as a whole.
Proactively address all their objections and concerns and constantly ask them for clarifications if you need more.
6. Ask for the sale
Now that you have put all the steps above in place, and you feel confident about your sales strategy and value proposition, the next step is to ask for a sale. However, try not to ask for a sale until you have achieved a solid step in the sales process – which means you have checked out all expectations and demands of your prospects.
Once you are sure that your prospects are fully convinced of you and your products, ask for a sale.
7. Get the next steps ready
With the hope that the deal will be successful, begin preparation for the next step after payment. Prepare all necessary documents that need to be signed and resources to help the prospect get started with the new solution. Then personally transfer the prospect to a customer service representative that would be in charge of them henceforth.
Best Sales Closing Techniques to Adopt
As emphasized earlier, the sales process is a lengthy one that can get complicated sometimes. This is why you must test various sales techniques to know which one works best to bring you your desired results. Here are the 12 best sales techniques that can help you win your sales deals.
1. Assumptive close
The Assumptive close is based on the concept that you believe you will make sales from the time you put effort into the process. Sales reps use closing sales statements that indicate that the sale is a done deal.
This closing technique is achieved by constantly checking on prospects, monitoring their level of interest, effectively managing their interest, and checking to see if you are both on the same page.
2. The Now or Never Close
This concept works by offering the prospect an incentive or discount that they can only get if they commit within the stipulated time.
You use sales closing statements like – Get 20% off your purchase if you order within 24 hours or Sign up today to get an instant bonus… This technique makes the prospect feel like they are going to miss out on something big if they don’t decide fast enough.
3. The Takeaway Close
This concept works to please the prospect by taking away things they feel displeased about to increase the chances of sales success.
So if you have offered your product benefits to your prospects and they don’t seem to like certain aspects, you simply take out the parts they don’t like or probably won’t need and only sell to them what they need.
4. The Hard Close
This tactic otherwise known as “Nothing to lose close” works by letting the prospect know and be fully aware that you are selling to them. You are straightforward and keen on commitment and their timeline to close the deal.
This closing technique helps the prospect know what you want from them and also enables you to know their stance from the start so you don’t waste time on deals that won’t bring results.
5. The Columbo Close
This concept works as a last resort kind of approach following the columbo mantra -Just one more thing.
This works best when you notice that after pitching to the prospect and they still don’t act convinced or interested in your business solutions, you hit them with the most enticing part of your sales strategy to make them stay.
6. The Summary Close
This works by summarizing all the benefits of your product or service and the key ways it can solve the prospect’s pain points.
You can also consider making distinctions between two to three options you offer to help your lead remember how best the original option is beneficial to them. Use this when you are sure of the readiness and capability of the prospects but just need some reminders to finalize their decision.
7. The Puppy Dog Close
This technique works best by allowing your prospects to try out your product or service – test drives a car, get a free product trial for a month, use the product for some time, etc.
This concept believes in getting people to experience the dynamics and benefits of the product or service themselves instead of pitching it to them.
8. The Option Close
This technique works by offering the prospect a choice between two to three options, with the hope that they will at least choose one instead of nothing.
They do this by offering either two or three pricing plans, different levels of service with different features, early vs. late implementation, etc. This technique works best when you have two options that you know would be of interest to the prospect. Check out some useful sales tactics.
9. The Sharp Angle Close
With the understanding that some prospects can be very demanding of add-ons, discounts, or other incentives, the sharp angle close works to fulfill these demands but at a price. Your sales pitch addresses their desires but gives them a condition to close the deal.
For example, if the prospect is asking for a discount, you can get approval and give them a discount that has a timeframe e.g You get a 15% discount for your first six months if you make payment within 24 hours.
10. The Question Close
This technique works to take the stress off the sales rep by asking the prospect very direct questions that eliminate guesswork or uncertainties in the sales process.
Here you ask them leading questions on their opinion on your product, why they are delaying if that’s the case, and other important questions to achieve sales success. It is best suited for situations where your prospects appear to be on the fence but are not telling you the reason for that.
11. The Suggestion Close
Here, the sales rep offers the prospect suggestions on what would work best for them or what options are best suited for them. It works best when you have a good relationship with the prospects and they can be easily influenced.
12. The Backward Close
This technique reportedly goes against all sales techniques as sales reps instead of trying to initiate sales simply just ask for a referral or other requests that are not sales related.
This works best when you are sure the prospect has no interest in what you are selling. It helps put them at ease knowing that you won’t be selling to them.
25 Sales Closing Phrases to Choose From
Below are some of the powerful action-driven sales closing lines to use to seal your sales deal.
1. “When will you like to get started on the product setup?”
This sales closing statement prompts the prospect to think about a future with your product or service to help you close sales. Like other assumptive selling questions, this helps them to decide on a timeframe that they will most likely be more decisive on the deal.
2. “Are you going with {Tier X} or {Tier Y}?”
This is one of the assumptive sales closing questions that you can ask to help you gauge their commitment to the business. Depending on your pre-existing sales communication and relationship with them, they will most likely close the deal when you ask them. However, if they are not ready, you can prepare the next steps to go forward.
3. It sounds like this product will benefit you by {increasing your efficiency / simplifying your processes / helping you meet your goals}. Are you ready to see a contract?
This closing statement puts more emphasis on the way the product or service can benefit the prospect by listing the product benefits. From this statement, you can convince your prospects to move forward with a sale. If they are not ready, they can give you a definitive response on when they will make the sale.
4. “When should I schedule a delivery?”
This is one of the sales closing statements that can also prompt the prospect to envision their future with your product and initiate payment discussions. This is one of the most effective sales closing phrases because it helps the prospect to look forward to using and solving their business problem with the product rather than being uneasy about payment.
5. “How confident are you that this product will meet your needs on a scale from 1-10?”
This closing technique offers you two options – it gives you a likelihood of a sale and gives your prospect a chance to discuss their objections or concerns with the product. Learning about what your prospects don’t like can help you provide a solution to the problem and make sales possible.
6. “Send me your financial information and I will write up the contract”
Once you have successfully projected your product features and benefits in a way that pleases your prospects and other objections and concerns have been solved, you can use this closing statement to introduce the topic of closing the sales in a conversation that feels very natural and not too clingy.
7. “Based on what I’ve described, does {product X] or {product Y} sound the best for your needs today?”
This directly follows the option sales closing technique that gives prospects two options to choose from. Similarly, with this closing statement, you are giving the prospect a choice between two products and shifting the focus of the question to not whether they will buy but which product will they buy.
8. “Based on what you’ve told me today, it looks like {product} most closely fits your needs. Is that correct?”
This closing statement can help you show the prospect that you listened to their objections and have their best interest at heart. Using this also convinces them that your product can help them solve their business needs.
9. “Whose name should I make the invoice out to?”
This closing phrase is best used when after you have provided a solution to the prospect’s objections and directed the conversation towards the payment.
10. “Are you interested in adding {upgrade} to your order today?”
This closing line moves the conversation forward by asking if they want an upgrade to the order and skips questions on whether they want to buy the product or not. It is used when you are very convinced they will buy from you so you incentivize the sale with an upgrade or bonus.
11. “Would you like my help?”
This is regarded as one of the most powerful and effective sales closing statements. It is not only gentle and friendly but also shows your commitment to the prospect. Additionally, it reinforces the sales rep’s position as an advisor and someone available to help rather than a hard-closing salesperson.
12. “If we could find a way to deal with {objection}, would you sign the contract on {set period in time}?”
Sales objections and concerns can get in the way of your sales success. However, solving the problem is a way to get the customers to commit ahead of time while you solve the problem can help you increase your chances of sales success.
13. “Is there any reason, if we gave you the product at this price, that you wouldn’t do business with our company?”
This closing technique helps you understand other factors that can affect your sales chances outside of the price. When you understand this, you can develop a solution to the problem if it’s something you can manage.
14. “If we throw in {freebie}, would that convince you to sign the contract today?”
Although this closing phrase may not apply to all situations, it can still help you gauge your prospect’s commitment to sales.
15. “Why don’t you give it/us a try?”
This simple closing phrase tells the prospect to give the product a chance or try before dismissing it.
16. “Will you commit to doing business with us today?”
This old but effective closing phrase can come off as very direct and salesy, however, it’s best suited for situations where the sales rep is very familiar with the prospect and have a firm command of the situation.
17. “Tell me your thoughts”
This sales closing phrase can help you understand what’s going on with your prospects, where they stand with your product and their commitment level to making sales.
18. “Let’s talk about pricing”
This closing statement is best suited to shift the sales conversation from product features to product pricing, making it easy for you to close sales.
19. “What happens next?”
This closing statement helps you know your stand and progress with sales. By asking your prospect this question, they can decide on the next steps to achieve sales or tell you their objections, if any.
20. “What else can I tell you about {product}?”
This open-ended question gives room for your prospect to talk while you listen to them, it can help you better understand what else they might want to know about your product or other problems they have that they aren’t sure your product can solve.
21. “When can we set up a training session?”
This closing statement prompts the prospect to envision using the product and getting trained on using the different features of the product.
22. “Would this be a better fit for your team/budget next quarter? If so, I’m happy to follow up then”
If you have noticed that the prospect is less likely to make a sale at the time of your conversation, consider asking this question to give them more time to fit you into their future schedules.
23. “I’m flexible on time, but I know our call is scheduled to end in a few minutes. Let’s talk about the contract”
This closing statement can help you move the sales discussion forward while also showing your consideration for their time.
24. “I believe we’ve discussed everything you need to know. May I set up a meeting for {time} to finalize the contract?”
This closing statement encourages them to anticipate a future meeting with you to take the sales forward.
25. “I’d hate to see {negative consequence} befall your company because you didn’t have the right product in place. Do you want to take the crucial step to protect your organization today?”
Fear is a powerful sales motivator, telling your prospect that they can lose from not using your product can affect help you move the sales forward.
Sales Closing Phrase: The Bottom Line
Sale is a recurring process, it keeps going on and on – from lead generation, to lead nurturing, and closing the deal, it is a process you will have to repeat to achieve your desired results.
With the hope that you make something good out of the sales statements identified above, consider making a habit out of the following to increase your sales success.
- Emphasize on urgency
- Give up control when you need to
- Summarize your business case
- Learn how best to develop questions based on your expected answers.