In recent years, podcasts have experienced consistent growth in popularity and usage by a lot of businesses, sales reps, and marketers.
Since it’s increasingly becoming hard for businesses to keep their customers and prospects engaged with their content (not everyone has the time and patience to read a 5000-word blog post), the podcast has become the new go-to content to build relationships and intimate connections with customers and prospective customers.
According to podcast statistics in 2022, 82.4% of podcast listeners spend more than seven hours weekly listening to podcasts. Just like you would find podcasts for virtually every subject or interest out there, there are also some strictly focused on sales building and sales skills development.
Podcasts generally offer businesses a new and different for their audiences to engage with their content, build their brand reputation and position themselves as an authority in the chosen niche. In addition to this, podcasts can help you drive traffic to your online store, website, or social media channels through backlinks in the podcast directories.
If you are wondering what sales podcasts are and why you need to follow or listen to one as a salesperson, here’s a guide on the top 30 sales podcasts that you should listen to in 2023.
A Podcast is a recording of an audio discussion about different subjects, fields, or interests such as business, finance, healthcare, development communication, economics, e-commerce, etc., that people can listen to on the go while working, driving, or on their convenience.
In the same vein, a sales podcast is a form of audio broadcasting about sales and sales-related topics, debates, and career development on the web. Sales podcasts are a relatively more effective content medium that doesn’t require the full attention of the audience to engage with it, unlike videos and blog posts.
Sales podcasts are mostly found on online streaming services like iTunes and Spotify and are sometimes hosted on websites. Sharing sales-related content via podcast offers businesses a perfect and dynamic way to deliver their message and content to their audience irrespective of their geographical location and tasks at hand.
For many salespeople, sales podcasts are an effective medium for them to gain access to and digest sales tips and career development advice from some of the best sales reps in the field. In recent years, many sales leaders and trainers have flooded podcasts to create and share amazing sales content with sales reps and business owners.
In the subsequent paragraphs, you will learn about some of the top sales podcasts every salesperson should listen to boost their sales career and create their sales success stories.
Over the past few years, content marketing has reigned as the king of customer acquisition, retention, and business growth. In recent times, we see that B2B podcasting is slowly catching up with other forms of content marketing like videos, blog posts, and other written content.
The reality of modern selling is that sales professionals set up branded podcasts to build better relationships with prospects and customers and get them to feel connected with the organization. On most occasions, these podcasts are managed by members of the sales team.
If you are yet to create a podcast for your sales effort and need so more push to get it started. Here are some of the benefits of podcasts for your B2B sales development.
For sales reps with expertise and experience in sales, the podcast provides them with a unique and dynamic platform to share valuable content with the world and set themselves as an authority in the field.
In b2b sales, podcast enables brands to showcase their expertise in a field of importance and build their brand reputation among their customers and potential customers. With the podcasts, you get to answer questions, set up interviews, and set up value-driven knowledge sessions.
It is no longer news that internet users have a low attention span or hyperactivity disorder. Online readers are skimming more and reading less which is why a lot of bloggers and marketers are creating shorter blogs that readers can read quickly, which is in turn making web visitors spend lesser time with the company.
However, with podcasts with an average length of 5 minutes to one hour, a prospect makes a bigger commitment to your content and brand. The engagement they get from listening to your podcast makes them develop a sense of attachment and drive top-of-the-mind preference when making buying decisions.
As discussed earlier, podcasts are a medium of marketing that people can listen to on the go from their office desk, to living rooms, while commuting, or doing other things. The world has changed so much in recent years, people are also getting busier and busier with work.
Podcasts offer them the opportunity to listen or interact with the podcast while doing something else. Unlike blog posts that you need to give your 100% attention to, podcasts can be listened to while doing others – making them a better option for customers.
Relationships are crucial for every successful business. To gain new customers, continuously sell to them and make them returning customers, you need to build strong relationships with your prospects and customers.
Since it can be slightly challenging to build strong relationships via texts, podcasting allows the listener to hear your voice and feel your enthusiasm and passion about the subject or interest from your voice.
Similar to the way a radio listener forms a bond with the radio personality, podcasting allows your audience to feel more connected to you – thereby giving room for sales to happen. \
A Podcast is excellent content that can bring sales teams so much convenience and efficiency. In most cases, podcasts can be converted from audio content to text-based content making your podcast serve double duty.
To connect with other audience that has no knowledge about your podcast, you can transcribe your podcast to text and share it on your blog and website to drive traffic to your blog/website.
Since podcasts are usually housed on some of the major streaming platforms like iTunes, Spotify, Anchor, Audible, Sticher, etc., it makes it easy for them to be easily discovered by a new audience.
Compared to your blog posts, e-books, whitepapers, etc., that will be discovered by people who only visit your site, the majority of the podcast streaming platforms have “new” tabs and sections for new podcasts that people can explore and listen to.
From this feature, new audiences who don’t know about your business can learn about your business when they listen to your podcasts.
If you are interested in exploring the podcast space to help your business connect with the Gen Z and Millenials audience, but aren’t quite sure if this will present good opportunities for your business, here are some of the podcast statistics on the biggest marketing opportunities that you can benefit from creating podcasts according to HubSpot.
1. “82% of marketers plan to continue investing the same amount or increase their investment in podcast or audio content in 2023.”
2. “38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI.”
3. “54% of podcast consumers say that they are more likely to consider the brands they hear advertised on podcasts.”
4. “Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than the older generation.”
5. “Roughly 50% of customer service reps have listened to a podcast at work.”
6. “Nearly 94% of podcasters charge for ads with cost-per-mille pricing.”
7. “NPR notes that 75% of its podcast listeners will respond or take action after hearing sponsored content.”
8. “More than 38% of podcast advertisements are sold and purchased on a quarterly basis.”
9. “50% of podcast Super Listeners agree that podcast ads are the best way to reach them.”
10. “Podcasts are the number one audio source by time of consumption among podcast listeners.”
11. “Roughly 30% of people learn about podcasts from online search while about 20% of listeners say they hear about them from other friends or word of mouth”
12. “38% of people listen to podcasts monthly while 26% of people listen to podcasts weekly.”
13. “While 49% of podcast listeners tune in from home, 22% listen in the car.”
14. “The biggest increase in podcast listenership in the past year has come from those in the 12-to-34 age group”
15. “41% of millennials listen to podcasts weekly.”
16. “Between 2021 and 2022, the number of people over the age of 12 in the U.S. who listened to podcasts increased from 57% to 62%.”
17. “Monthly podcast listeners grew by 6.1% to 125 million listeners in 2022.”
18. “39% of Information Technology companies plan to leverage podcast advertising in 2022.”
19. “The average podcast ad slot costs between $10 to $50, with additional premium fees for shows with high listenership.”
20. “18% of U.S.-based companies plan to leverage podcasts and audio content in their marketing strategies”
21. “Podcast advertising revenue is expected to pass $2 billion in 2022.”
Without further ado, let’s jump into things with our list of the 30 top sales podcasts.
Host: Scott Voelker
Episode Length: 50-60 mins
Listen On: Spotify
The Amazing Seller Podcast now called Rock Your Brand Podcast is one of the best sales podcasts for beginners and everyone looking to grow their business steadily.
The host, Scott Voelker shares a lot of strategies, advice, and real-time knowledge on the art of selling and growing a business through interviews. The host also provides real-time guidance for people on how to build a personal brand and a business online. Beyond sharing tips and strategies, Scott also speaks on how to stay motivated when struggling to get results.
Host: Brian G. Burns
Episode Length: 30-40 mins
Listen On: B2B Revenue Leadership Website
If you are interested in learning about building leadership in the B2B space to generate more revenue, then this podcast is the best choice for you.
Hosted by the founder of “The Brutal Truth About Sales & Selling” and “Sales Questions, Brutally Honest Answers” podcast, Brian shares interesting insights, tips, and strategies on how to build leadership in the B2B space to drive revenue with the use of modern and scientific approaches. This podcast is best suited for people in the roles of a CEO, VC, CRO, CMO, or who want to be one someday.
Host: Sam Jacobs
Episode Length: 35-45 mins
Listen On: SalesHacker
Sales Hacker is known as a leading community for modern sales professionals and the podcast is an extension of that community. You get access to the podcast by subscribing to it, after which you get access to lots of modern and proven sales tips, tactics, and strategies from thought leaders and sales leaders.
This podcast caters to the need of every sales professional, and its ultimate goal is to take you to the next level irrespective of your job position, status, expert or beginner, etc. Each episode talks about topics like lead generation, sales development, sales enablement, account-based selling, social selling, CRM, sales management, sales process, sales psychology, etc.
Host: Matt Heinz
Episode Length: 20 minutes
Listen On: PodBean
The Sales Pipeline Radio shares key information and secrets about driving greater volume, velocity, and conversion of sales pipelines in any industry by featuring some of the brightest minds in B2B sales and marketing.
The host, Matt Heinz, president of Heinz Marketing covers topics peculiar to the sales pipeline – demand generation, lead management, sales effectiveness, technology, and more – to help the audience find, manage, and win more business. Beyond the sales tactics, tips and strategies, this podcast also educates sales leaders on how to go about recruiting and onboarding world-class sales talent.
Host: Victor Antonio
Episode Length: Varies
Listen On: Sales Influence
The Sales Influence – What People Buy Podcast goes by the mantra ‘Today’s buyer is more informed and more skeptical when it comes to buying.’
This podcast discusses topics around ways of ‘Finding the Why in How Clients Buy’ with the use of the latest studies and research in consumer behavior and neuromarketing to sell more effectively. Aside from this, Victor also discusses topics on ‘How to prospect effectively,’ How to land a big deal,’ ‘Investor Pitch Formula,’ ‘Selling in a recession,’ ‘How to categorize customers, etc.
Host: Bill Caskey and Bryan Neale
Episode Length: 20 mins
Listen On: Advanced Selling
The Advanced Selling Podcast is hosted by two seasons of B2B sales trainers with over 20 years of experience in sales. They share strategies, tips, tricks, and frameworks on how to leverage your talent, grow your sales skills and create your own sales success stories.
Caskey and Neale’s approach to sales is quite funny sure real and effective. Over the years, they have worked with several sales professionals, managers, and leaders across hundreds of companies all over the world to implement successful sales strategies and build profitable sales teams. from listening to this podcast, you can shift your mindset, win more prospects and build long-term relationships with your clients.
Host: Jeb Blount
Episode Length: 5 – 10 minutes
Listen On: Sales Gravy
Sales Gravy Podcast is regarded as one of the world’s most downloaded podcasts hosted by an internationally recognized sales expert and the bestselling author of “People Buy You.”
Blount believes that sales professionals are the “elite athletes of the business world” so he teaches his listeners how to open more doors, close bigger deals and rock their commission check. Aside from sales-related teachings, Blount also motivates his listener with inspiration and advice on how to get back up after failure and the attitudinal approach to modern selling.
Host: No particular host (Anchored by various people)
Episode Length: 20 – 30 minutes
The Official Saastr Podcast interviews prominent sales operators and investors to discover the tips, tactics, and strategies they use to attain success in the competitive Saas space.
On the side of operators, this podcast focuses on asking them important questions about their sales success – ‘How to go from $0 to $100 ARR faster,’ what it takes to scale a business successfully, and the core elements of sales hiring’, etc.
For investors, they are interviewed on ‘the metrics they hone in on when evaluating SaaS business, what type of metrics excites them, and things they look out for in Saas founders.
Host: Donald Kelly
Episode Length: 20 – 40 minutes
Listen On: The Sales Evangelist
The Sales Evangelist podcast interviews sales, business, and marketing experts and shares tips and training on how to take your business, career, and income to the next level.
The Sales Evangelist podcast is dedicated to eliminating confusion from B2B selling to ensure that sellers can consistently hit their sales target every month.
Beyond the podcast, the Sales Evangelist is a sales training organization that is passionate about teaching proven sales strategies, coupled with step-by-step education to help sales professionals master effective sales habits, build the right mindset and gain the confidence to tackle sales challenges.
Host: Will Barron
Listen On: Salesman Podcast
The Salesman Podcast by Will Barron interviews some of the world’s leading influencers, psychology, body language, and sales expert to provide listeners with valuable insights and real-time information on ways to close more deals and make more money.
This podcast also addresses topics around B2B sales, Sales storytelling, sales prospecting, how to manage competition, sales discovery questions, buying signals, personal branding, etc.
Host: Scott Ingram
Episode Length: 30 – 90 minutes
Listen On: top1.fm
Sales Success Stories Podcast interviews and deconstructs the world-class sales performers to get to know more about them, their sales tactics, favorite sales books, habits, routines, strategies, and tips.
This podcast is devoted to sharing secrets about top-class sales professionals – the best of the best by uncovering their success stories to motivate sales professionals from all over the world.
If you are into b2b sales, SaaS sales, enterprise sales, or hold a position as a sales manager, account manager, etc., this podcast provides you with real-time tips on how to advance your career and increase your business revenue.
Host: Ian Altman
Listen On: Same Side Selling
Same Side Selling Podcast is hosted by B2B selling expert, Ian Altman, who trains sales professionals on how to modernize their sales approach to boost their business growth. He uses his experience as the CEO for 20 years to help people and organizations grow their revenue drastically.
This podcast predominantly features topics around sales and business as well as insights from industry experts with proven success and expertise. As a sales leader himself, Altman interviews some of the brightest minds to share their proven methods and tactics to help you achieve success and drive remarkable sales results
Host: Andy Paul
Episode Length: 30 – 40 minutes
Listen On: Andy Paul
The Sales Enablement Podcast’s host Andy paul interviews some of the minds of the foremost sales once a week on ringDNA’s platform. He uncovers proven strategies and insights that you can use to generate more value for your customers and wins for your sales team.
Irrespective of your position – sales leader, CEO, sales development representative, account executive, account manager, sales manager, etc., this podcast shows you fast breakthroughs to generate better leads, close more sales, and grow your account.
Host: Mario M. Martinez Jr
Episode Length: 35 – 60 minutes
Listen On: Website, iTunes, Stitcher
The Modern Selling Podcast provides sales professionals with actionable insights for modern selling and gets them proven sales strategies to a higher level.
Mario interviews guests to discuss and share information, sales tactics, and motivational thoughts to help the sales community to develop and implement sales strategies to grow the sales pipeline. This podcast also shares tips on sales recruiting and training, how to catch the big fish with the right sales cadence, sales prospecting, etc.
Host: John Barrows
Episode Length: 25 – 50 minutes
Listen On: Website
This podcast is hosted by a seasoned sales expert who has the required experience and results from sales. As a sales leader who led successful sales teams across industries for 20 years, John also provides sales training services for teams at some of the biggest tech companies such as Autodesk, Google, Salesforce, LinkedIn, Okta, and other top-notch clients.
In this podcast, John invites guests who trade secrets and performance hacks together to help sales managers and professionals take their sales careers to the next level. He discusses topics like sales cycle, cold-calling, negotiating, NLP, automation, etc.
Host: Lori Richardson
As the name implies, this podcast features women in sales roles. Originally hosted by best-selling author, keynote speaker, and social media strategist, Barb Giamanco who passed away suddenly on May 20, 2020. To keep the podcast alive, Barb’s family asked the Women in sales podcast to continue, which led to Lori Richardson, a B2B sales strategist to take over.
Conversation with Women in sales podcast highlights the different stories of women in sales to motivate other women in sales to be successful salespeople. Lori invites VIP guests to cover a wide range of topics from social selling to career advancement, workplace diversity, and leadership.
Host: Brandon Bornancin
Episode Length: 10 – 50 minutes
Listen On: iTunes
Sales secret Podcast is hosted by Brandon Bornancin, a serial salesperson, entrepreneur, and founder of Seamless. AI.
This bi-weekly podcast interviews the world’s top sales experts such as ill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino, and many more to gain real-time knowledge about actionable tips, playbooks, strategies, and insights to close more sales and generate more revenue.
As the name implies, the Sales Secret Podcast uncovers some of the most powerful sales secrets from the top sales experts in the world from the top 1%.
Host: Jeffrey Gitomer and Jennifer Gitomer
Episode Length: 20 – 50 minutes
Listen On: Sell or Die
Sell or Die Podcast is hosted by LinkedIn and Networking expert Jennifer Gitomer and Bestselling author Jeffrey Gitomer to discuss and probe the minds and hearts of commendable business leaders to reveal success-driving secrets.
The podcast focuses on key topics from character development to sales skills training, making millions as a writer, sales attitudes, assertive selling, the power of language in sales, language of ownership, etc.
Host: Michael Maximoff
Episode Length: 30 – 50 minutes
Listen On: The Belkins Growth Podcast
The Belkins Growth Podcast is hosted by Michael Maximoff, the co-founder and managing partner at Belkins Inc., a reputable appointment-setting agency. Michael has held more than 3000 meetings with business owners and leaders over the past two years.
This podcast features a diverse list of guests to discuss topics around B2B sales, marketing, leadership, and entrepreneurship topics. Michael also talks about converting contacts to appointments and sales. In addition to this, it also explores topics around customer engagement, growth hacking, audience growth, sales techniques, business development tips, etc.
Host: Mike Conner and Mike Simmons
Episode Length: Less than 20 minutes
Listen On: Catalyst Sales Podcast
Hosted by Co-founders, Mike Conner and Mike Simmons, the Catalyst Sales Podcast educate managers and owners on ways to build and deploy top-notch sales teams through training and enablement.
With over 50 years of sales experience and a thoughtful approach to sales, the hosts provide listeners with valuable insights and actionable tips to create sales workflows that can stand the test of time. This podcast is specifically meant for executives and sales leaders looking to grow their revenue through better sales training and synergy between sales and marketing departments.
Host: Pat Helmers
Episode Length: 30 – 45 minutes
Listen On: Sales Babble
SalesBabble Podcast serves the needs of beginners in sales by providing them with sales training and consultation. Beyond just beginners, Sales Babble is also ideal for small and medium businesses, solopreneurs, and entrepreneurs.
The host, Pat Helmers interviews sales experts from across the world and shares sales tips and tactics in an easy-to-understand language. This podcast also provides sales coaching for sales and non-sales professionals interested in the idea of selling with confidence.
Host: Jan Kartusek
Listen On: Podcast
Entrepreneurs in B2B Sales is one of the best B2B sales podcasts that host a series of interviews with CEOs of top-notch multi-million dollar B2B companies as well as some of the best performing B2B sales experts and marketers across the world.
Hosted by Jan Kartusek, the founder of In Sales Academy, the Entrepreneurs in B2B Sales podcast provides salespeople, marketers, and business owners with all the important information they need to succeed in B2B sales.
Host: Marylou Tyler
Listen On: Stitcher
Predictable prospecting is one of the best sales podcasts for beginners in sales, which enables these individuals to improve their sales skills and excel at selling products or services. tyler talks about the best sales practices for sales professionals and coaches them about different new ways to bring in leads from different sources into the sales funnel.
This podcast is aimed at helping sales professionals boost their sales performance and enhance prospecting skills.
Host: Sarah Hicks & Collin Stewart
Episode Length: 35 – 70 minutes
The predictable revenue podcast hosts, Sarah Hicks & Collin Stewart interview leading leaders in the business world. It teaches listeners ways to keep track of their performance and work smartly to take their productivity to the next level. It also talks a lot about ways to leverage professional networking via LinkedIn to build strong connections.
This podcast also shares insights and actionable tips on self-development and ways to successfully pitch to a diverse set of people.
Host: Steve Nudelberg
The confessions of a serial salesman podcast hosted by Steve Nudelberg is one of the most interesting sales podcasts for sales beginners and professionals. The host interviews top sales leaders, business leaders, and leading authors to discuss how sales growth, business growth topics, and general self/career development tips.
This podcast also shares the life experiences and career journeys of sales leaders, and business owners who didn’t see themselves doing the things they do at the moment.
Episode Length: 3 – 6 minutes
Daily Sales Tips is ideal for individuals looking to get proven sales tips to help them grow their sales careers. Hosted by Scott Ingram, The Daily Sales Tips podcast provides sales professionals with the information they need to help them become sales champions and build stronger relationships with customers or prospects.
Every episode talks about ways you can be consistent with closing deals and boosting your passion for selling more.
Host: Jim Cockrum
Episode Length: 20 – 60 minutes
The Silent Sales Machine Radio provides its listeners with tips on how to thrive in the online marketing space and ways to achieve business growth and success. The host, Jim Cockrum talks about selling on Amazon, eBay, and other online marketing portals. he also shares strategies for short-term success on Amazon
Host: Jeff Shore
Episode Length: 5 – 35 minutes
Jeff Shore in this podcast discusses different sales topics every week and focuses on helping listeners understand customers to a deeper level. Ideal for beginners and professionals, this sals podcast shares tips to stay active and cultivate the “never to give up” attitude.
In addition to this, Shore also talks about the art of negotiating with customers, and learning to present a voice can help the prospect to move on with the right decision.
Host: Anthony Iannarino
Listen On: iTunes
In this podcast, entrepreneur, sales coach, and founder of The Sales Blog, Anthony Iannarino interviews top-performing sales professionals from B2C and B2B companies to share their knowledge, experience, and tips on ways to achieve sales success.
Every guest on the podcast provides a new perspective on different topics discussed on the podcast ranging from social selling to sales automation, sales prospecting, achieving sales success, eliminating excuses, and balancing your priorities.
Host: Sean Mitchell and Phill Keene
Episode Length: 30 – 60 minutes
The Real Sales Talk podcast hosted by Sean Mitchell and Phill Keene talks about modern techniques and tips to achieve business growth. In addition to this, they discuss topics around sales, the art of networking, team management, the art of mastering sales success, etc.
Although many salespeople enjoy reading books, watching videos, and so on, to enrich their knowledge and build their sales skills. Podcasts offer these professionals a new, interactive, and fun way to learn and gain industry-based tips and advice from experts in the field.
If you are new to podcasts and are on the lookout for some of the best sales podcasts that you can explore, we have provided you with the list of top sales podcasts above. Explore and choose the ones that best align with your goals and interests.
All the best!
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