Here at Outreach, we always value transparency and self-awareness.
We don’t sugarcoat things.
A cold email is a sales email that a sales representative sends to a potential customer with whom they have no prior relationship.
Cold emails are one of the most efficient and cost-effective ways to build and maintain business relationships outside of real-world business communications with an estimated return on investment of 10,000%.
Sales outreach is an integral aspect of present-day sales practices. It encompasses every activity, technique, and plan that you carry out to connect and engage with potential and existing customers to drive sales.
According to Braillance, segmented emails generated 36% of the total revenue of cold emailing. Every cold email you send takes you a step closer to a potential conversion.
Contrary to popular beliefs about the challenges that a lot of sales reps face with cold email outreach, Cold emails still work and are here to stay.
Email marketing is an effective marketing tactic to generate leads, build relationships and increase conversion rate. As reported by Oberlo in a study by Emarsys.
Email campaigns are one of the most effective sales outreach techniques for lead generation and sales generation with an ROI of 4200% ($42 for every $1 spent).